Tuesday, January 17, 2006

Starbucks Solution


Not that I want to encourage them.

6 comments:

Chris said...

So, the 37 Signals approach? Gut features and offer simple user interface? I'm all there.

MentorMuse said...

Starbucks publishes a little brochure that takes you step by step through the process of identifying all the features you want in your coffee.

Not all stores stock it (or display it) but it is really useful.

Using it reduces the anxiety of the buyer.

jo_jo said...

If it's about the coffee, Starbucks needs to check out the Jam Experiment.

http://www.apa.org/monitor/jun04/toomany.html

But it's not really about the coffee, is it?

jo_jo said...

BTW why does your blog constantly refresh in Explorer? Most distracting.

dave said...

jo_jo: i have explorer and i have not experienced this problem. i don't have an answer for you but i assure you it's not intentional.

Chris said...

JM- I don't have an email address for you: check out this link:

http://www.consumerist.com/consumer/contest/starbucks-contest-entries-150045.php